COACHELLA REIMAGINATION PROJECT
COACHELLA REIMAGINATION PROJECT
COACHELLA REIMAGINATION PROJECT
COACHELLA REIMAGINATION PROJECT
This project delves into the iconic Coachella Valley Music and Arts Festival, exploring its potential for reinvention through a branding and design lens. My goal was to capture the festival's spirit while introducing new themes and creative directions to resonate with diverse audiences.
This project delves into the iconic Coachella Valley Music and Arts Festival, exploring its potential for reinvention through a branding and design lens. My goal was to capture the festival's spirit while introducing new themes and creative directions to resonate with diverse audiences.
This project delves into the iconic Coachella Valley Music and Arts Festival, exploring its potential for reinvention through a branding and design lens. My goal was to capture the festival's spirit while introducing new themes and creative directions to resonate with diverse audiences.
Evelyn Yoon
Each poster represents a unique iteration of Coachella, with fresh visual identities, color palettes, and conceptual narratives tailored to specific vibes—ranging from nature-inspired serenity to vibrant cultural themes.
Each poster represents a unique iteration of Coachella, with fresh visual identities, color palettes, and conceptual narratives tailored to specific vibes—ranging from nature-inspired serenity to vibrant cultural themes.
Each poster represents a unique iteration of Coachella, with fresh visual identities, color palettes, and conceptual narratives tailored to specific vibes—ranging from nature-inspired serenity to vibrant cultural themes.
MOCK UPS
